We renovated our great room this last year. It's a 25x30 foot room with a large fireplace and 12 foot ceilings. Tonight we ordered the sectional for it.
When we get it, we will probably post a picture or video on social media like we've done as we renovated that room.
Here's a crazy thought that struck me afterward: Why didn't the furniture story offer me a discount or gift card for sharing where I got our sectional?
This company spends thousands every month to print and distribute and advertise. Why not give customers a $50 or $100 gift card for posting what and where they bought it after they get their furniture? It would be far more effective if my 300+ friends and followers heard and saw from me what it's actually like to do business with them.
That idea could apply to lots of companies. What if Harry's gave a free pack of replacement blades for reviewing their razors on my social media? What if Gurney's gave a credit for free seed packet for a social media post?
Count up the cost. How much are you spending on ads? Could some of that go to convince fans to share with their friends?
Saturday, August 10, 2019
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