Your Unique Name is a Superpower.

I heard an interview recently with an author with a unique name. She downplayed it and acted like it was a challenge for people to find her books because of her last name. She told people to search for the name of her book instead of her name online.

She’s not the only person who thinks their name is a challenge. I know of a singer-songwriter with a Czech last name who goes by his middle name. I think he goes from being a unique singer-songwriter to a common one.

A common name can get you confused with so many others with that name. I follow a fitness writer named Pat Flynn. The problem with looking for Pat Flynn’s writing, books, podcast, and videos is that there is a more popular Pat Flynn who writes about business and finance. I have to add “kettlebell” if I ever search for something, or I get the wrong results.

In the age of Google, having a unique name is a superpower because people can find you easily. Google means that you can misspell my last name but if you get it in the ballpark, you will still find me. Moments ago, I searched for a pastor whose last name I couldn’t spell. It was a German-type last name. I just got it close, and the first search result was the right one.

Don’t hide from your name or smooth it out to be recognized. Be you and let your unique name be your superpower.